Gearing up for the changes that drive the market is the name of the game when gauging consumer behaviors. 2014 is a year of marked differences in the wants and needs of the people purchasing our products. Consumer expectations are reaching new levels; they demand state of the art technology that is faster, more efficient …
When approaching new clients or expanding your work for established customers you need to understand one thing clearly. No matter how much they might like you personally they cannot afford to concentrate on what you have to offer in general or how skilled you are. As hard as it may be to believe or accept, …
Why Your Clients Aren’t Interested In Your Problems Read More »
Selling goods and services is hard. These days, all business owners have to put “salesperson” as an important part of their job description. When you regard yourself as a salesperson, you are accepting a tough job. You are almost always in direct competition with other people who want your prospects as their clients. However, by …
We told you this day would come, and so it has. Remember all the warnings about how vulnerable the internet of objects was, because they lack even the most rudimentary of protections? Most people read those warnings and shrugged it off. Today, however, we’re waking up to a threat several times larger than Heartbleed. Most …
Karsten Nohl, and Jakob Lell, a pair of techs working out of Secure Research Labs, seem to have discovered a weakness before the hackers have. The good news is that no hacker has launched this sort of attack yet. The bad news is that now that the weakness has been discovered, attack is inevitable. What …
The Internet Mavens in Silicon Valley have decided that the time of credit cards has come to an end. They seem less sure about what exactly will replace them. At the moment there are two companies both trying to change the landscape of digital payments, and interestingly, they’re not competitors in the least. In fact, …
Media monitoring is one of the components of competition monitoring. The basic idea is that you select various monitoring targets, then do a periodic sweep through various media channels to see how many times whatever you’ve selected for is being mentioned. Reasons & Uses By itself, simply counting the number of times this or that …